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Charlotte Ward •

284: Customer Support Leaders in 2026: Fresh Starts and More To Come; with Charlotte Ward and Alec Moloney

About this episode

Ready for a clean slate and a smarter way to build support in 2026? We kick off a fresh season with a rebuilt website, renewed energy, and a clear map of the big shifts reshaping our work: AI moving from side experiment to operational backbone, the leadership ladder compressing, and the customer journey turning truly dynamic. With Alec back on the mic, we share what sparked our collaboration, why the site overhaul mattered, and how we’re structuring episodes to turn complex trends into practical playbooks.

We dig into the AI arc we’ve watched up close: from generic tools to tailored systems grounded in product context and team workflows. That evolution changes how leaders think about risk, signal quality, and measurement. When each team builds its own AI-enabled flow, the data footprint becomes unique, and so must the metrics. We talk about moving beyond simple taxonomies and into cross-functional signals that reflect real value: reliability, effort reduction, resilience, and trust. It’s not about more dashboards; it’s about clearer decisions and better outcomes.

We also tackle the role overlap between support and customer success. Instead of strict handoffs, many teams are sharing tasks based on customer need, account complexity, and timing. The goal isn’t to blur expertise, but to surface the right context—recent incidents, account health, adoption goals—so the person in the room can help. That leads to our favorite battleground: journey mapping. Static maps that live on slides are fading. Dynamic journeys that adapt to signals are rising, supported by shared definitions, event-level visibility, and orchestration that changes course without creating chaos.

Expect returning guests, a few unfinished arcs finally wrapped, and plenty of new voices pushing us forward on AI maturity, metrics that matter, and the craft of leading modern support teams. If you’ve got a burning topic or a story worth sharing, head to customersupportleaders.com, scroll to the podcast page

Alec Moloney

Transcript

Charlotte Ward: 0:13

Hello and welcome to episode two hundred and eighty-four of the Customer Support Leaders Podcast. I'm Charlotte Ward. Today, welcome Alec Maloney to talk about new beginnings and fresh start for 2026. Hey Alec, how are you doing? Nice to see you. Hey Charlotte, I'm good.

Alec Moloney: 0:38

How about yourself?

Charlotte Ward: 0:39

Yeah, not too bad. Thank you. And happy new year to you too. Gosh, yes. Yeah. So, Alec, here we are in 2026 already. Uh, and I'm gonna ask you in a second to introduce yourself for the benefit of our new listeners coming to us this year, and also for the benefit of uh returning listeners, people who haven't um heard me on the airwaves for a little while now, uh, and uh maybe uh we can start there. So, would you introduce yourself? It's not your first time on the podcast, but here we go, a fresh start.

Alec Moloney: 1:11

Yeah, absolutely. So I'm sport and operations manager. I've worked at Snowplan on the Past with yourself, which is where we met. It would have been about a year and a half ago. I was originally on the podcast. Since then I've changed jobs, and in the past I've been working in sport for about what, nine and a half years now.

Charlotte Ward: 1:30

Nine and a half years, so the decade this year, huh?

Alec Moloney: 1:34

Yeah, yes.

Charlotte Ward: 1:36

Yes, yeah, um I yeah, so um, well, welcome, welcome. Um you mentioned there how we know each other, so let let's uh let's talk a little bit about that and then we can talk about what we're doing here, shall we?

Alec Moloney: 1:50

Sounds good.

Charlotte Ward: 1:51

All right, so um you were um you joined Snowplow four three and three years ago, give or take. Three years ago, maybe?

Alec Moloney: 2:01

Twenty, twenty, twenty uh August, no, August 22, yeah. Three and a bit.

Charlotte Ward: 2:06

Three and a bit, three and a bit, okay. And um in that time you um stepped into a leadership role in my team. So uh we worked together leading sort of the

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